People, the rumors are true: You now can get really great Jewish deli in San Francisco. Wise Sons Deli has had tons of press but I didn't get to try it until yesterday. We headed over to Heart to check it out, but next week they move on to The Beast and the Hare. They are still operating as a pop-up restaurant with no official home - but they are looking. And I am keeping my fingers crossed that they stay in the Misison, close to me, because this place is legit! And I do consider myself an expert: not only am I a Jewish New Yorker, but I am a Jewish New Yorker who spent 5+ years working in a NY Jewish Deli.
The pastrami is house cured, sliced by hand and excellent. And they have real rye bread! Real rye bread! Why has this been so hard to come by in San Francisco?
Perhaps you think 10AM is too early for a pastrami sandwich? Not to worry - you can get a bagel with lox instead. Two of the employees at Wise Sons run a pop-up bagel shop within the pop-up deli: Beauty Bagels. Cross your fingers that they open their retail shop soon (too bad for me that it will be in Oakland and not San Francisco).
The guys who worked there were also super sweet and seemed to really enjoy what they were doing. One of them saw me snapping pictures and came over to ask if I wanted to take some of him making an egg cream (egg cream!!). For those of you West Coast people that don't know what an egg cream is, see below for instruction:
(Truthfully, I'm not that into egg creams, but that doesn't mean I don't appreciate them, and I am happy to see that they have found a place here in San Francisco.)
Dear Wise Sons Deli,
Thank you for filling the hole in my heart (stomach?) that is reserved for Jewish deli. You have made it so that there is (nearly) no longer any food craving that San Francisco can not fill. I say nearly because I would still love a knish. Could you guys help me out with that one?
Thank you,Tasting SF